NEWS RELEASE

Contact:
Jon Slavet, Founder & CEO
Secara
1-888-SECARA-1
jon@secara.com
www.secara.com

Secara Launches First Organically Focused Professional Chinese Herbal Line Combining Ancient Traditions and Modern Thinking

Secara Pioneers Unique Distribution Exclusively Through Licensed Practitioners

SAN FRANCISCO (April 2, 2004) - Secara, the healing professional's choice™, announced today that it is launching the first organically focused, traditional Chinese herbal line, distributed exclusively by Secara Consultants who are trained and licensed acupuncturists. Secara's (www.secara.com) professional Chinese herbal line was formulated by Christopher Hobbs, L.Ac., Co-Founder of the American Herbalists Guild. The company's board, investors and team bring experience from legendary companies such as Aveda, Odwalla, The Body Shop, Peet's Coffee & Tea, Whole Foods, 24 Hour Fitness, and HealthNet.

The First Organically Focused Professional Chinese Herbal Line
"Through its commitment to organic farming and organic herbs, Secara is creating new possibilities in holistic healing," said Chris Hobbs, Secara's Chief Herbalist and Co-Founder of the American Herbalists Guild. "I'm proud that Secara is committed to organic farming and organic herbs, and is taking this leadership position within the industry. Our professional TCM herbal line honors the classic Chinese formulas, and makes subtle modifications with Western herbs where efficacy, freshness, and quality can be improved. We believe that integrating the best of East and West is the future of herbal medicine."

The First Professional Line Distributed Exclusively Through Practitioners
Through its Secara Consultant program, licensed practitioners are trained to provide information and education on Secara products to their fellow practitioners. In preparation for the national launch, Secara has invested significantly in selecting and training licensed practitioners as its marketing representatives. "I joined as a Secara Consultant because I strongly believe in the Company's focus on organic ingredients, and because representing Secara is a powerful way for me to build a more vibrant and sustainable practice not solely reliant on seeing my patients," said Duncan Macdonald, Bay Area Lead Consultant.

A Company Borne of CEO's Personal Experience
"I founded Secara because traditional Chinese medicine had a profound impact on the quality of my life," said Secara Founder and CEO, Jon Slavet. "With our focus on organic ingredients, expert formulation, and exclusive distribution through the Secara Consultant network, the Secara brand will make the world of holistic healing more accessible and more meaningful for practitioner and health seeker alike."

Team, Board and Investors Include Industry Leaders
Secara Chief Herbalist, Christopher Hobbs, L.Ac., AHG, is Co-Founder of the American Herbalists Guild and Founder of the Rainbow Light herbal line. A fourth-generation herbalist with over 30 years of experience, Hobbs studied TCM at the Hangzhou School of TCM in China. Secara's Medical Advisors include Dr. Bruce Robinson, President of the National Board of Internal Medicine for Acupuncture. Secara's board of directors and investors include current and former CEOs, founders and board members from leading companies such as Aveda, Odwalla, Whole Foods, Peet's Coffee & Tea, 24 Hour Fitness, and HealthNet.

About Secara
Secara, the healing professional's choice™, partners with recognized experts to create holistic healing products combining ancient traditions and modern thinking. Secara is the first company in the professional holistic healing market to offer its products exclusively through a network of licensed practitioners. Secara is the first professional traditional Chinese herbal line with a focus on organic ingredients. Secara is the first professional traditional Chinese herbal line to partner with true experts in the formulation of all its products. Secara's Board of Directors and investors include executives from companies such as Aveda, Odwalla, The Body Shop, Peet's Coffee & Tea, Whole Foods, 24 Hour Fitness, and HealthNet. Secara is based in San Francisco.

The healing professional's choice is a trademark of Secara.