NEWS RELEASE

Contact:
Jon Slavet, Founder & CEO
Secara
1-888-SECARA-1
jon@secara.com
www.secara.com

Secara Expands TCM Tablet Line Formulated by Christopher Hobbs, L.Ac.

Additions Follow Rapid Sales of Initial Line Launched in February

SAN FRANCISCO (August 15, 2004) - Secara, the healing professional's choice™, announced today that it is launching eleven new Chinese herbal tablet formulas, expanding its line to 23 products. The expansion follows rapid sales of Secara's initial product line, launched in February 2004. The new products, formulated by Secara's Chief Herbalist, Christopher Hobbs, L.Ac., continue to emphasize organic ingredients, full disclosure labeling and high potency extracts.

New Formulas
Secara's formulas allow acupuncturists to treat a wide range of conditions. Secara's new offerings further expand these treatment options. These new products will roll out over the coming month:

Ba Zhen Tang (Low Energy/Palpitations)

Chai Hu Shu Gan San (Digestive Dysfunction/Dysmenorrhea)

Er Chen Tang (Cough/Phlegm)

Huang Lian Jie Du Tang (Fever/Infection/Skin Lesions)

Jin Gui Shen Qi Wan (Low Energy/Back Pain/Sexual Dysfunction)

Shen Ling Bai Zhu San (Low Energy/Digestive Dysfunction)

Suan Zao Ren Tang (Insomnia/Depression)

Tian Ma Gou Teng Yin (Dizziness/Tremors/Headache)

Xiao Chai Hu Tang (Fever/Chills/Nausea/Irritability)

Yu Ping Feng San (Immune Deficiency/Allergies)

Zhi Bai Di Huang Wan (Night Sweats/Back Pain/Menopausal)

Formulated by Expert Herbalist Christopher Hobbs, L.Ac.
Secara Chief Herbalist, Christopher Hobbs, L.Ac., AHG, is Co-Founder of the American Herbalists Guild and Founder of the Rainbow Light herbal line. A fourth-generation herbalist with over 30 years of experience, Hobbs studied TCM at the Hangzhou School of TCM in China. He has authored over 25 books on herbs and supplements.

Organic Ingredients, Clinical Potency and Transparent Labeling
Secara's new products continue to build on the features popular with its existing line. The products are highly potent, in some cases 10 times stronger per pill than other products. Secara is strongly committed to certified organic farming of herbs as the most effective guarantee of purity - the company sources organic herbs whenever available and states the organic content clearly on every bottle. In addition, complete ingredient information is provided on every bottle, including mg amount and potency (extract ratio or standardization).

About Secara
Secara, the healing professional's choice™, partners with recognized experts to create holistic healing products combining ancient traditions and modern thinking. Secara is the first professional traditional Chinese herbal line with a focus on organic ingredients, and is the first to adopt a policy of transparency in the manufacturing and marketing of all its products. Secara's Board of Directors and investors include executives from companies such as Aveda, Odwalla, The Body Shop, Peet's Coffee & Tea, Whole Foods, 24 Hour Fitness, and HealthNet. Secara is based in San Francisco.

The healing professional's choice is a trademark of Secara.