NEWS RELEASE

Contact:
Jon Slavet, Founder & CEO
Secara
1-888-SECARA-1
jon@secara.com
www.secara.com

SECARA EXCLUSIVELY LAUNCHES QI GONG MASTER LEE HOLDEN'S LINE OF DVD/CD TITLES FOR PATIENT SELF-CARE

San Francisco (November 15, 2004) - Secara, the healing professional's choice™, announced today that it is introducing Qi Gong master Lee Holden's line of DVD and CD titles for better patient self-care.

Five Titles Addressing the Most Compelling Patient Self-Care Needs

• Guided Meditation (CD)
• Qi Gong Flow for Beginners (DVD)
• Qi Gong for Stress (DVD)
• Qi Gong for Low Back Pain (DVD)
• Qi Gong for Upper Back & Neck Pain (DVD)

"I'm excited to be working with Secara - the company I consider to be on the leading edge in professional Chinese healing products, " said Lee Holden, L.Ac. "I like the fact that Secara is focused on exclusively distributing products that represent the best of Chinese medicine, and I'm proud to join Secara's Chief Herbalist Christopher Hobbs, L.Ac., AHG, as their next expert."

About Secara
Secara, the healing professional's choice™, partners with recognized experts to create holistic healing products combining ancient traditions and modern thinking. Secara is the first professional traditional Chinese herbal line with a focus on organic ingredients. Secara's backers include executives from Aveda, Odwalla, The Body Shop, Peet's Coffee & Tea, and Whole Foods. Secara is based in San Francisco .

The healing professional's choice is a trademark of Secara.